If you're running a business—whether local, online, or service-based—customer reviews are one of your most valuable assets. They build credibility, influence buying decisions, and improve your visibility in search results.

Want to grow your reputation the smart way? Then it’s time to learn how to get business reviews—consistently and ethically.

In this guide, you’ll discover practical, proven strategies to start collecting more real reviews from happy customers.

Why Business Reviews Matter

Before diving into how to get them, let’s understand why Learn how to get business reviews are critical:

  • Influence Buying Decisions: Most people read reviews before purchasing.

  • Boost Local SEO: Google rewards businesses with fresh, positive reviews.

  • Build Brand Trust: Good reviews act as social proof and attract new customers.

  • Offer Valuable Feedback: Reviews give you insights to improve your service or product.

Simply put, more (genuine) reviews = more trust = more business.

Learn How to Get Business Reviews in 7 Easy Steps

1. Deliver a Great Customer Experience

The foundation of getting good reviews is offering exceptional service. People are more likely to leave positive feedback when their expectations are exceeded.

2. Just Ask—Politely and Personally

Don’t overthink it—the best way to get reviews is to ask. Most satisfied customers are willing to share their feedback if you ask nicely.

Try saying:

“We’d love to hear your thoughts! Would you mind leaving us a quick review?”

Ask after a successful interaction, purchase, or compliment.

3. Send Follow-Up Emails or Texts

A well-timed email or SMS reminder works wonders. Keep it short, friendly, and include a direct link to your review page.

Example:

Hi [Name],

Thank you for choosing [Business Name]! Could you take a minute to leave a review? Your feedback helps us grow.

[Review Link]

4. Add Review CTAs Across Customer Touchpoints

Make it easy to leave a review by including CTAs (calls-to-action) in:

  • Order confirmation pages

  • Thank-you emails

  • Packaging inserts or receipts

  • Website popups or widgets

5. Use QR Codes in Store or on Print Materials

For in-person businesses, place QR codes that lead directly to your review platform (Google, Yelp, Facebook) on:

  • Flyers or business cards

  • Checkout counters

  • Menus or packaging

6. Leverage Social Media

Post occasional reminders on Facebook, Instagram, or LinkedIn inviting customers to leave a review. Share and celebrate positive reviews publicly to encourage more.

7. Reply to All Reviews

Show appreciation by replying to reviews—both positive and negative. It shows customers you care, and it encourages others to leave their feedback too.

Common Platforms to Collect Reviews

Make sure your business is listed and optimized on popular review sites:

  • Google Business Profile – Essential for local businesses

  • Facebook – Great for community-driven brands

  • Yelp, Trustpilot, TripAdvisor – Depending on your industry

  • Niche directories – Like Houzz, G2, or Avvo for professionals

Final Thoughts

If you’re serious about growing your brand online, it’s time to learn how to get business reviews and make it part of your ongoing strategy.

Be proactive, be respectful, and most importantly—deliver a customer experience worth reviewing. When you do, the reviews will follow—and so will the results.