Better Telegram or WhatsApp? It is a contend that leaves the time it finds, because each transmit, each social, has its own peculiarities and characteristics.
What is certain is that at the minute Telegram offers companies some features that the full cousin owned by Facebook cannot volunteer. Let 39;s talk about bots, thanks to which companies can nail a wide straddle of activities.
In this post, I 39;ll focalise on nbsp;Telecom chatbot nbsp;and then how to produce one with which to accomplish your merchandising and objectives.
Telegram for companies: 3 factors to favor it to WhatsApp
Let 39;s take up right from the beginning: what is Telegram. This is the online electronic messaging service that nowadays boasts over 200,000 users globally.
Looking at the channelise from the perspective of the companies, there are three fundamental frequency characteristics that Telegram guarantees:
Complete user anonymity Public domain API: in this way developers can follow up services, add modes and options, train bots. Broadcast system of logic: the fundamental frequency characteristic is the unidirectionality of communication, one to many. In the , the recipients do not have the possibility to respond, but only and solely to view the sent to them.
This last feature makes Telegram the perfect channelise for companies that want to update their customers on news, promotions, and events: a sort of mailing list with the characteristics of Conversational chatbot Marketing.
To put this marketing potentiality into practice, companies can count on MailUp, which expands Telegram 39;s potentiality: the fundamental frequency tool is called Messaging Apps and allows you to the Telegram describe to the Mail Up weapons platform, so as to manage the messaging as a real Digital Marketing channelise. Messaging Apps allows you to:
Create content-rich messages Automate automatic take the field flows Send by setting multiplication and frequencies Trace the openings and clicks in the content.
The hardest part is reckoning out what and how companies can pass along on Telecom chatbot.
What are Telegram bots?
A bot stack away is a non-human quot;user quot; of Telegram, made up of lines of code and susceptible of playing more or less complex actions automatically, receiving user,nds in the form of HTTP requests.
There are two types of Telecom chatbot:
Stand-alone bot, weaponed with an fencesitter chat window in which the user can cut,nds. To strive a place upright-alone bot just add it through a link. Inline bot stash awa, which can be named from other chat windows(single or group) via the namebot compel.
Let 39;s see two examples:
Stand alone bot: Netflix news, to find out which films and series will be released on the weapons platform. Inline bot: gif, which workings like this: by typing the gif keyword_key within a chat windowpane, the bot offers animated GIFs corresponding to the entered keyword, taken straight from the Giphy hepatic portal vein.
How to produce a telecom bot?
But let 39;s get to the aim: how to produce the bot for your company, customizing it according to our needs. To do it is very simple, just follow these few indications:
Enter 电报中文版 and spell BotFather: it is the beget of all bots on Telegram At this place, select the chat with the BotFather In the conversation that opens, tick on the Start button As the BotFather will propose, write newsbot in the conversation At this aim, BotFather will ask you a series of questions about the first form of your bot:
The name you want to give to the bot
The username: this is the account name that you will use to to the bot lay in via your site or to external software package(remember that it must needfully end with the word bot.
Telecom chatbots are portion to revolutionise the conception of , in particular the family relationship between brands and customers, delivery merchandising more and more towards the conversational frontier. You can take up communicating with your users on Telegram start today.